Procurement

Product managers often treat procurement as a final checkpoint. In reality, it’s where many launches slow down or fail. Here are five mistakes PMs make—and what changes when procurement is involved early.

Most innovation dies in agreements nobody remembers negotiating.

Two functions, both optimizing. Neither willing to admit what they're really protecting.

Not because they expose mistakes—because they expose choices no one wants to defend.

Internal proliferation kills faster than the market—but we keep blaming competitors.

They understand leverage, not just users—and it changes everything they build.