Maximilian Groh

Teaching marketing strategy after twenty years in business revealed something unexpected: not how much I'd learned, but what I'd stopped noticing.

What happens when development becomes a substitute for recognition—and why good companies let it continue.

Why traditional strategic thinking increasingly fails to explain outcomes — and what this means for how we think, decide, and act under conditions of uncertainty.

Coaching tools promise insight, clarity, and progress. Most of the time, they deliver structure — but little change. This post explores why tools so often fail, and what actually makes them matter.

Brand protection is often treated as a legal or marketing exercise. In reality, it is about understanding where trust is fragile — and where organisations quietly undermine themselves.

Emotional intelligence is widely praised and rarely lived. This post is about what emotional intelligence actually demands from leaders — and why it is much harder than it sounds.