Strategy

Teaching marketing strategy after twenty years in business revealed something unexpected: not how much I'd learned, but what I'd stopped noticing.

What happens when development becomes a substitute for recognition—and why good companies let it continue.

Why traditional strategic thinking increasingly fails to explain outcomes — and what this means for how we think, decide, and act under conditions of uncertainty.

Benchmarking is widely used in strategy — yet often applied in ways that obscure judgment rather than improve it. This post explains what benchmarking is actually for, and how to use it intelligently.