Strategy

Two functions, both optimizing. Neither willing to admit what they're really protecting.

Not because they expose mistakes—because they expose choices no one wants to defend.

It reveals who is willing to disappoint whom—and when.

A year of achievement revealed something unexpected: the best work doesn't always look like work at all.

What happened when I chose teaching and technical depth over corporate advancement—and why it paradoxically moved everything forward.

Teaching marketing strategy after twenty years in business revealed something unexpected: not how much I'd learned, but what I'd stopped noticing.